The eve of the season, as the fast moving consumer goods manufacturers accounted for conducting high-volume warehouse Yahuo, the next work to be done is how to achieve the product of “mobile marketing” the. Moving the product sales are more problematic than Yahuo work more important, because only products in the channel segments really “move” can be achieved, “a thriller from commodities to currencies jump” in order to achieve successful corporate sales and profit targets are expected. But the manufacturers want to truly achieve selling season to be doing a good job the following three areas of “warm” work:
Good terminal activation. Products after the transfer in the realization of the inventory, but also trying to get distributors or terminal operators transferred from the warehouse to the sales “front”, to do this, we need to do the work product of the terminal vivid, lively and of what is called the product it? The so-called product-oriented or activated vivid is to achieve the “visible, placed well, get it” through an excellent display locations, display location and a lively and distinct terminal promotional materials, and create a warm atmosphere of the sale, the commodity in the product point of sale terminal that is more attractive to consumers to visit and to attract the attention of consumers, stimulate consumer interest, and ultimately the successful sale of products. A vivid display of end-product of their role in general have the following points: 1, to attract, inspire consumers to: sales season, the point of sale terminals sold many brands, but consumer choice, decision-making less time, if the point of sale displays, placed to promote a good job, high visibility and can make the products stand out, or more “eye-catching”, thus becoming the first choice for consumers. 2, through the hard end-products and enhance corporate brand image, improve product awareness: consumer awareness of a considerable part of the brand from the point of sale terminals. When we passed POP, shop signs, posters, product display and other hard-terminal form of point of sale terminal to create and build products and brand image, the consumers of our products also generated awareness and recognition. 3, to stimulate buying, promote sales: consumer behavior, most belonging to impulse buying, when he was at the terminal point of sale terminals, attracted by the activated form, and gradually formed a recognition of the product when you will no doubt stimulate its desire to buy and contribute to their brand of choice, the final formation of the promotion of product sales. Good product terminal activation requirements: one, the product display packed plane must be greater than, or at least equal to the number of major competitors packed plane. To grab the position and grab more than a good place. To try to make it full display, full display, centralized display. 2, do a good job Standees and end frame. First and location, to be in the right place to do a large enough Standees or side frame; Secondly, do a good job Standees or end products, display racks, make good use of POP; again, you can use TV and computers equipment, so vivid of; Finally, in some suitable place, can make use of the terminal rule to allow the sales staff through the loudspeaker or theatrical propaganda. 3, good shape special display. For example, promotional wall, Product Gallery, exhibition houses, presentations, exhibition area, special side frame Standees, using the location next to the cash register display. 4, with the soft end. Sales personnel or through the sale of the appearance point of sales, sales techniques, skills, services, including with neighboring brand, with store managers to establish a good relationship between the to achieve the maximization of product promotion. The terminal through the soft and hard end of the activation products and consumers can reduce the temporal and spatial distance, increasing the contact surface with consumers for the sale of products to achieve a solid foundation. read more »