Zonestar Import & Export Trade Co.,Ltd.

Q: There is a word called fear choosing the wrong men, women are afraid to marry the wrong Lang to talk about, and what kind of person suited to do foreign trade?

A: What people can, I think so! As long as you have your heart in dealing with any one thing, they do.

A: First, like it; second foreign language well; third, good at communication.

A: I think people who want to do foreign trade as the special forces people who need anti-hunger (not working late at night to eat), nerve to thick section (of the customer to endure the cumbersome and factories of the numerous problems), family must be no burden (travel 10 days and a half months do not worry), physical to be robust (and sometimes forced to carry some weight of their own products), better psychological quality (continuous work for six months is not complaining).

A: The resourcefulness of people! If a little theoretical basis to do foreign trade, and English-based, then a lot easier. As for the poor long good communication, I think the problem is not great to say that these can soon learn, as long as you carefully and have a good friend to help you.

A: The heart is severe, the hand should be black!

A: The act thoughtful, coherent thinking, gain experience!

A: I have experienced many factors, including low wages, bonuses and commission, there is no stock and dividends, mental torture – from the boss of mistrust and suspicion, and so on, not a good battlefield …

A: But Guizaijianchi, just entering the time as the Shen Nong tasted a hundred herbs, over a point, you will find that he has standing in a hilltop, and this time, you will find a lot of people are trying to climb. A bit like a daughter-boiled po ten years, your in the perseverance, hard work, learn to forget! read more »

This is a best of times, this is a worst of times.

When franchising in the 21st century, the mainstream business model in China for more than 20 years, a time when we use these words to try to speculate on China’s joining the feelings of those who I suppose is the most appropriate thing to.

Undeniably, this more than 20 years, there are a number of franchisees benefit from a result of franchising. They are honest labor and lawful operations, of course, there is still the key point is to chose the right “at home” – in a responsible, strong, driven by licensing bodies to complete the self-start, and even continue to grow and develop.

However, there are a number of franchisees, we should say is a great group – almost no data to consider, most of them small and medium franchisees – the beginning of a community, students, laid-off workers, unemployed youth or part-time white-collar workers like they are … … carries a wealth of beautiful dreams, despite the lack of experience in business, but there is no case of preparedness, business passers-wings – light by tens of thousands of dollars are lost in vain, Zirendaomei; In severe cases, go bankrupt, and even life offset.

Behind them, those bloodthirsty side are the so-called concession was jubilation, with shining white splash out a few of the notes … …

Reporter interviewed some of those who cheated, and some with bad intentions to join the franchise operators as well as visited several members of the industry, with a view to professional help, opened a franchise behind numerous shady, to those who get rich doing Dream of the good people a warning.

Silence of the franchisee

Mr. Wang, a town home in the South after graduating from college, he was bent on their own business. One day, he accidentally saw on television stations in the province of a certain jewelry to seek to join the ad, claiming the French brand, a “zero initial fee, investment 20000, the annual return of 100 thousand” – a half-baked French beauty munching passion to promote Chinese language. Some time later, he was the back cover of a magazine saw this jewelry ads, the bottom right corner that read “× × International Jewelry Group.” Visit its web site: beautiful colors, the content is complete, goods looks are seductive, is also prominently marked: “France × × Jewelry Association.”

Mr. Wang is more tempted and more at ease. He went to the company the moment the seat of China – Beijing Haidian District Building. Building, not far from the West Railway Station, a look that is high-grade office buildings. Mr. Wang received a warm and sincere Sister. Sister also for his referral of the trappings of full manager.

Subsequently, the eldest sister took him to visit the kind of store, the two, the foot has 100 square meters. Ornaments are put in glass windows, the name of soft, with crystal, silver, plexiglass, and dazzling to the showground. Mr. Wang look very exciting, I feel no worries about not sell such a beautiful thing. Sister brought the company’s products also gracious album, which models all wearing jewelry French.

Came back from the kind of shops, big sister, said: “Amy, I think you are honest people, tell you the truth. You That region has a lot of people asked to join in, but this places are limited. The contract if you signed prior to the 11, and advance of the margin, we can think of ways to help you to keep places; if after a time limit, which is harder. ”

Mr. Wang, some hesitation, but he switched to a wish to have had field trips, and what can not trust it. Terms of the company put together a film which are franchisees make money, the theories … … can no longer hesitated.

Contract is signed by the manager and Mr. Wang, face to face. Originally intended one by one to see a clear, eldest sister was standing next to the special truthfully say: “just a form of contract, we are committed to a certain honor.” Made in the contract text, densely several large page, the word as small as ants, headache, or hurry signed the Bar. End pay deposit, pre-selected goods to shops, big sister said, after joining then put the supporting facilities and goods made in the past, Mr. Wang With a passion for a future of unlimited vision back.

But when when you get the pre-Distribution, Mr. Wang immediately perplexing – it is not his own choosing those ah! A very bad look. Call the past, people’s reason is temporarily out of stock of goods. Frustration, Mr. Wang had to again chose the company’s home page looked easy to sell more goods. Shall fight in the past, there delays in shipments; finally made over, incomplete goods of poor quality, with the kind of store display and on-line to see a far cry from the ingredients on the label site has no factory name, and only one expensive, outrageous prices. How to do this business? The shops are open for a month, a total of not sold a few pieces of jewelry, sign a contract when the other side promised to help you location, training, free tune-site replacement and the guiding hand without a cash.

This realized that Mr. Wang Probably people fall into the trap. He opened the contract and found that the above are some of the terms of their disadvantage, is unknown; to Guangzhou, the students should go to the agency’s production base in Guangzhou, the results where no here.

Warned them of fraud? Go to Beijing to court, cost too much Besides, the contract signed his name himself, evidence is insufficient, can Gu Ying is a problem. Dilemma, Mr. Wang has barely stays of 3 months, the last even rent a total of 50000 now lost the money.

It can be said of Mr. Wang’s case in many cheated franchisees generally typical. Those licensing bodies, it is utilized, as he so eagerly seek rich mentality, resorted to the tactics of one hundred test bad mood, but right afterwards let the matter rest without fear before an unscrupulous dug a another “hole” — - Please jun into the urn.

“A lot of people to defraud, a lot of people cheated, deceived, after a lot of people do not safeguard their rights due to various reasons, remain silent … … so a vicious cycle that makes joining the trap open to rampant fraud.” Legal work involved in franchising for many years counsel, told reporters Xuejun Liang sighed with regret, “now known as the CPE’s ‘Zhu Shi group fraud’, had it not been franchisees to jump down, and other extreme events are exposed by the media, either a joint denunciation Shoupian Ren, those who cheat will not be so quick to Xianchuyuanxing . “

The first one: How to bargain with customers

First of all make it clear that the customer’s motives.

A class of customers, malicious counter-offer: you open a price, every time he would say, HI TRACY, YOU GIVE ME A CRAZY PRICE, I KNOW XX COMPANY WHO PRODUCE A SIMILAR PRODUCT, THEY ONLY GIVE ME 30% PRICE AS YOU GAVE. this case, you hear must be very fire, this does not know what’s what guy, Go to hell, you go to someone else there to buy better. Heard this, I would like answered: YES, SIR, I DO KNOW THEY GIVE YOU LOW PRICE FOR SIMILAR PRICE, BUT OUR PRODUCT IS DIFFERENT TO THEIRS. Then say, the company’s product features, service and other advantages. And then said he was sorry, our products with the price you have requested too far behind, but we have some cheaper products (introduced some special, inventory items to him), look at his response and, if he is not, or continue to bargain even if the a. I feel, and foreign trade have to know a set where your target market, your sales target is not all of them, you just can seize your target market in a small group of people is sufficient. For instance, your market position is 10USD, your customers are able to accept products 8-12 yuan a person (give an approximate price of space), those who are only willing to buy cheaper products out of 1 yuan or 20 yuan to buy a luxury one, you in relation to their customer list from the temporarily removed. Unless they will be able to accept the 10 yuan price and quality.
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A. well-dressed little, try to make themselves look more spirit and smiling face, so that they are handsome / POINT, and then commander / POINT, exhibition need is attention, while attention is money, and you are in the eye of economic research a master, I think you understand the more than I!

B. self-confidence a little, not nervous, so as not to affect your oral expression in English, met English is not very good customers in Japan and South Korea and other countries do when the Speed too fast, carefully listening to customer requirements or needs, met do not understand of, or did not catch the call when the other customers too embarrassed to say again, a “PARDON” or call Customer explain popular that customers will be very pleased to accept, and must not Budongzhuangdong! more can not be just lip service, casually promise! you companies can do what, do not have to be realistic, to be frank with clients that do not exceed your ability to promise something beyond, of course, you do get to meet the best customer!
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Sales staff and customer communication processes, not only want to use civilized language, other than to keep humble attitude, and in the ways and means of communication and conversation, but also require some attention to detail problems. Own and customer conversation, it should be taboo following “seven mouth.”

(A) and customer conversations among the contraindications to shut up

The so-called shut up, that is, without a word, so that conversation covertly cold field, lead to undesirable consequences. The customer talking about the process, his has always been to remain silent, will be seen as customers are not interested in talking about words. The two sides have been negotiating very happy if one side suddenly stopped, and will be paired to understand each other’s protest, or a tired topic. Thus, if a hit has no intention to suspend conversations that emerged among the sales staff must find ways as quickly as possible leads to a new topic, or transfer the old topic of conversation to stimulate customer sentiment.

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Email marketing is an important cause of network marketing part of the initial stage as the enterprise, Email marketing is very important, but there are a lot of foreign friends complain that target customers can not find a valid mailbox. Here I gathered from the Internet to some of the Email Search Tips and some of their own experience-sharing out of foreign trade, combined with the Customs Data (real buyers) better. Baidu search yesterday to see a web site to share to everyone, you can search for free a lot of North America \ India \ Customs bill of lading data, etc. .. there are many buyers list buyers … all free of charge, http://www.tradesns.com/business_info.php we try … in the product description entered English Product Key words. point search

Customer Email Search Tips:

1, the search engine selection

Although nonsense, but still have to set out this:

1) www.google.com English interface, you can search according to the state, very convenient.
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1. Customer Inquiry: General, under the customer before the purchase Order will have the relevant Order Inquiry to the business, doing some of the details understood.

2. Price: business guests queries promptly to determine the names of commodities, model, manufacturer, quantity, delivery, payment methods, packaging specifications and cabinet-type and so on, to the customer to do a formal offer.

3. Received orders: After their talks, the official received customer orders.

4. Next Production Order: to be the guests order is confirmed, to the factory orders, arrange production plan.

5. Business approval: Business Department received orders, first of all to make business audit table. Click “Export Contract Audit Form” truthfully fill in the project, as far as possible the various estimated costs were set out. Guests must be accompanied by the approval of contracts for fax orders, purchase contracts with the factory. Audit Form signed up to the clerk, department manager for approval, will then be submitted only after the Department of Management staff review the implementation. If a large amount, or terms of advances and commissions, etc., must be subject to the approval Caixing general manager. The occasion of the approval of contracts made sales orders, to the department staff to follow up the process. read more »

How can customers be assured your company do?

If the customer does not only rest assured that your company, then, to look it up, or an analysis of the reasons for – how your reputation? Interaction with other clients if there is any adverse record? What size business? How product quality or productivity? Ability to meet customer’s requirements? Whether it has passed the quality standard certification such 1SO9000? Or a related product certification, etc. (in fact, there are many factors). Only analysis of the causes and remedy the problem accordingly improve or perfect, or issued by the relevant certification or description, or provide samples, or invite customers to your production department tours, which are fighting, or the means to obtain customer trust or methods. read more »

KA namely KeyAccount, in Chinese means “important customer”, key customers, for enterprises, KA Marketplace _ – is the business area, traffic and development potential of the other three aspects of the terminal. Well-known international retailers such as Wal-Mart, Carrefour, Metro and so on, or regional retailers, such as Shanghai Hualian, Beijing Hualian, Shenzhen Vanguard, are business KA stores, with the traditional sales channels Committee shrinkage, KA hypermarkets increased attention by the manufacturers and the pro-blind, but now competition in the industry is very fierce, enterprises large and small, went for many, while the large KA stores are gaining in status in the enterprise, so into the big KA enterprises must store sales are the problems faced, how to enter a large KA stores, here are several ways. read more »

The eve of the season, as the fast moving consumer goods manufacturers accounted for conducting high-volume warehouse Yahuo, the next work to be done is how to achieve the product of “mobile marketing” the. Moving the product sales are more problematic than Yahuo work more important, because only products in the channel segments really “move” can be achieved, “a thriller from commodities to currencies jump” in order to achieve successful corporate sales and profit targets are expected. But the manufacturers want to truly achieve selling season to be doing a good job the following three areas of “warm” work:

Good terminal activation. Products after the transfer in the realization of the inventory, but also trying to get distributors or terminal operators transferred from the warehouse to the sales “front”, to do this, we need to do the work product of the terminal vivid, lively and of what is called the product it? The so-called product-oriented or activated vivid is to achieve the “visible, placed well, get it” through an excellent display locations, display location and a lively and distinct terminal promotional materials, and create a warm atmosphere of the sale, the commodity in the product point of sale terminal that is more attractive to consumers to visit and to attract the attention of consumers, stimulate consumer interest, and ultimately the successful sale of products. A vivid display of end-product of their role in general have the following points: 1, to attract, inspire consumers to: sales season, the point of sale terminals sold many brands, but consumer choice, decision-making less time, if the point of sale displays, placed to promote a good job, high visibility and can make the products stand out, or more “eye-catching”, thus becoming the first choice for consumers. 2, through the hard end-products and enhance corporate brand image, improve product awareness: consumer awareness of a considerable part of the brand from the point of sale terminals. When we passed POP, shop signs, posters, product display and other hard-terminal form of point of sale terminal to create and build products and brand image, the consumers of our products also generated awareness and recognition. 3, to stimulate buying, promote sales: consumer behavior, most belonging to impulse buying, when he was at the terminal point of sale terminals, attracted by the activated form, and gradually formed a recognition of the product when you will no doubt stimulate its desire to buy and contribute to their brand of choice, the final formation of the promotion of product sales. Good product terminal activation requirements: one, the product display packed plane must be greater than, or at least equal to the number of major competitors packed plane. To grab the position and grab more than a good place. To try to make it full display, full display, centralized display. 2, do a good job Standees and end frame. First and location, to be in the right place to do a large enough Standees or side frame; Secondly, do a good job Standees or end products, display racks, make good use of POP; again, you can use TV and computers equipment, so vivid of; Finally, in some suitable place, can make use of the terminal rule to allow the sales staff through the loudspeaker or theatrical propaganda. 3, good shape special display. For example, promotional wall, Product Gallery, exhibition houses, presentations, exhibition area, special side frame Standees, using the location next to the cash register display. 4, with the soft end. Sales personnel or through the sale of the appearance point of sales, sales techniques, skills, services, including with neighboring brand, with store managers to establish a good relationship between the to achieve the maximization of product promotion. The terminal through the soft and hard end of the activation products and consumers can reduce the temporal and spatial distance, increasing the contact surface with consumers for the sale of products to achieve a solid foundation. read more »